Oh, I think that the more things are available in colours other than black and grey the better, but mostly the choice seems to be black/grey for men, because they want SRS ELECTRONIX, and then girly pink for women because they're just featherheads who only care about the colour. Although, to give them their due, some companies do offer a wider range of colours - iPods, for instance, or Dell laptops (I suspect my laptop will be a bright red Inspiron Mini if I have any say in it).