No, you're not the only one who struggles not to read it as Linkedln, I think I do, every time. I've got a few invitations, but I haven't joined because I'm already on Facebook. Facebook is a mostly social network, whereas Linked In is primarily professional, as far as I know. I know loads of people who're building their professional virtual network on Linked In, but I find I'm using enough time on LJ and Facebook (which I rarely update) as it is, so so far I've opted out. Those Soul Coaches who've been marketing Linked In on the Yahoo group, all claim it's a great resource, and that they gain loads from it. So maybe I should join too?